What is location based application?
With the advent of mobile-based technology, the ocean for opportunities and developments has grown several folds. Location-based applications are one of the effects of such development which has made it easy for people to track and get a note of the location. It is considered a breakthrough service which has caused no less than a disruption in this area of the tech industry. A location-based service takes up the location-related data from your phone and provides a constant geoinformation for the purpose of security.
Mobile application development with the use of location-based protocol offers your clients uninterrupted access to any data identified with your products or service. Utilizing the location-based mobile application, you will have the chance to pick up a competitive advantage to close reach your intended interest group and improves the chances of direct or personal selling.
On the off chance that you are searching for the development of a creative location-based mobile application, you have to guarantee the diverse location-based innovation used in the application designing and development process. With the end goal to pick up the upside of the most recent technology, picking the correct location-based service, make your mobile application development advantageous and development-oriented.
How has it changed the scenario?
It has actually changed the way marketing is done at present time. Getting to the reach of your customer, knowing what they want, their expectation and meeting that expectation have all been integrated with the help of the location-based application. The customers are being approached after making a fair idea about their needs and preferences. This is followed by customized advertisement and sales promotion offer that is received by the customer intending that he will purchase the things which he finds visible and accessible.
E.g. the telecom companies at present make heavy use of location-based technology where they ping you every time one gets out of an area other than that of service hometown. This is done in order to promote itself as being omnipresent. Mobile development organizations have sensed the tremendous potential of location-based services and are presently extinguishing to utilize the same at full throttle. The mobile applications with area locations are considered to perform and execute well as far as focusing on and commitment. There are various approaches to achieve this. We give you bits of knowledge and professionals and cons of every innovation for you to comprehend them better and pick the one that accommodates your bill.
Location based technologies
We will discuss with you, the three most abled location-based technology that is popular. Each of them has some pros and cons but the better the technology stands for a purpose, the better is its usability.
Wi-Fi
Wi-Fi-based location technology is one which is picking and upside trend in the market of mobile location technology. It actually acts as a bridge connecting the service provider with the devices. In light of the ability of the network and service provider, it gives connectivity strength to its clients. Including little and enormous enterprises, it turns out to be generally utilized by organizations to offer better services to their clients. It doesn't require any application to utilize. WiFi works by utilizing the existing WiFi foundation to recognize gadgets that have WiFi turned on with the end goal to pinpoint the area. This strategy has been utilized for sending pop-up messages and other significant data to clients dependent on their area from quite some time, in industries going from retail to hospitality.
A wide range of gadgets can use WiFi organizing and turns out to be broadly available. It requires validation preceding interface with the system and additionally winds up not a decent alternative for setting mindful informing. Predominantly, it is valuable for the indoor condition and in addition to share or use the information on distinctive gadgets.
Advantages of using Wi-Fi
- It can work without a mobile application
- It is generally available as every single cell phone can interface with systems
- Companies having wi-fi network and set up using it for the purpose of engaging their customers to the best possible extent
Disadvantage of Wi-Fi
- The issue of privacy has been a major cause of concern for the customer as it does not require any login or signup beforehand
- It is not considered as a good option for sending a context-aware message
For the best use of Wifi, you need to have it preferably indoor where there is a specific set of users who can use it effectively. Also, it must ensure that the wifi delivers generally required content and block any of the harmful use of such a great network.
GPS
It is one of the most popularly used technology in today’s smartphones. It is most commonly used for locating oneself with the helping device directly being connected to the satellite. The satellite identifies the device and gives out the best possible location to it. GPS (Global Positioning System) is utilized to track a client's area utilizing the given hunt criteria. More than demonstrating data about the area date or time and additionally giving driving heading, GPS based innovation is valuable from various perspectives. A location based portable application utilizing GPS enables you to utilize your cell phone as a GPS following unit.
As GPS offers a satellite tracking system, it is extremely valuable for a plethora of individual and business applications due to its reach to the customers. It is a decent decision for the outdoor conditions and furthermore where area/distance/activity and other data required. The detriment of this administration is, it spends more power, and consequently, the gadget needs to visit charging influences the battery life.
Advantages of using GPS technology
- As mentioned before, it is a widespread technology that is easily available to the customers. Today, more of the android users are using the GPS technology of mobile phones.
- The range of GPS is unlimited. It means that it can be easily accessed from anywhere all across the globe due to the reason of the presence of a satellite.
- It actually requires user content at the time of signing in so, we can assume it to be safer than all the other options
Disadvantages
- One of the feedbacks that were reported by users was that GPS decreases battery usage time due to its hide.
- Since GPS is susceptible to obstruction, you won’t find it effective inside your house.
- When there are micro-location based proximity activities, GPS won’t be much effective
GPS is best in use when it is utilized for the outdoor environment. It's the capability to track works best when one is in the outdoor environment. Also, it's best when you need to drive foot location to a particular location.
Bluetooth Beacon
The Bluetooth technology is energy is empowered by Bluetooth low energy (BLE). The use of beacons is generally made for proximity sensitive applications like that of location-based advertisement and indoor positioning. Beacons enable you to send personalized messages nearby with the end goal to upgrade shopping experience based on specific criteria, for example, customer's shopping propensities, inclinations, area, and different points of interest. It empowers making important and interactive messaging at the season of purchase encourages customers to make their shopping lovely and quick. For an area-based pop-up message and power alarms, beacon applications turn out to be extremely valuable. It has expanded its scope from just retailer applications and began embracing by the little and substantial measured organizations, today.
The main idea behind this technology is to calculate an approximate measure of the distance between the transmitter and that of the receiver. This is done by calculating the difference between the powers of the sent and the received signal.
The advantage of Bluetooth beacon
- It uses very low power and helps in sustaining the battery of the device.
- It can work across different platform and devices
- It uses a standard protocol
- The app development architecture is very standardized and well documented
- The proximity detection on user location makes it very accurate to track
- It is considered the best option for the context-aware messaging process
- The technology use is widely accessible
- There is a process where it requires initial user content for security purpose
The disadvantage of Bluetooth beacon
- One of the major setbacks of Bluetooth beacon is that its range is lower as compared to that of GPS
- Unlike GPS, it is also not suitable for the outdoor environment
- If you wish to use this technology, you need a mobile application for its smooth functioning
Bluetooth beacon works the best when you wish to operate it in the indoor environment. Also due to its high range, it will be best suited for carrying out various micro-location activities. It will also be of good use when the objective is to track specific user data. However, it is recommended that one should use it for micro-level tasks.
